Simples Pieces, Strong Personality.

Welcome to your new favourite hoodies! We’ve created hoodies that are easy to wear and full of personality. From the soft florals in the Bloom collection to many more collections and unique drops to come, each piece is made to match your style. No fuss - just comfy hoodies that feel like you.

Brown hoodie with white flower print on the back

Featured Hoodies

$80

White hoodie with "Bloom" printed in red on the front

$80

Gray hoodie with a large white lily flower graphic on the back.

$80

Black hoodie with 'Bloom' text on front

$80

Who
we are

Welcome to a brand that’s all about simple style and personal expression. We’re a small Australian brand started by a teen with a love for design and big imagination. What began as a creative project has grown into a collection of hoodies that reflects different sides of who we are. Our ‘Bloom’ drop is inspired by nature and self-expression, with designs that are simple but full of character. We are still growing, learning, and creating and can assure you that our hoodie drops will all be unique and different, from streetwear, to minimalist, to bold, we will have you covered. We’re so excited to share our journey through every hoodie we make and deeply appreciate your support.